From transhumanist designs, Mutah explores the intersection between our inner and outer worlds. Mutah's pieces strive to break limiting concepts such as time or matter. The pieces fuse with the body in such a way that they resemble the natural figure of the human being without any stereotypes, thus offering a reflection of our inner work towards the exterior. They are tokens of the individual path towards transformation that each person seeks to achieve. It is the physical transformation of our internal changes.
Mutah is a digital fashion brand that offers a creative and limitless space in which people can explore their "inner selves." Through Mutah, users can identify their emotions and work on them, while with the help of artificial intelligence, a unique and personalized accessory is generated that expresses the different mental states of each individual. We aim to break destructive taboos about human emotions.
The brand is inspired by the evolution of plants over time. Our digital accessories, like flowers, also transform and grow simultaneously with the internal change of consumers. Mutah reflects the internal transformation with a completely original garment that embraces our exterior, our body.
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Mutah is a project created for the Master's degree in Creative Direction and Communication at Elisava.
